When leaders share their values' stories with their teams, they create an environment of trust, intimacy and concern not easily accessed when values are treated rather as sterile, objective concepts. Stories help team members internalize values with clear pictures, examples and often poignant images. And stories are more easily retold as a way to share values with new team members and external clients than are complex definitions. People like to share stories. The sharing itself creates a sense of the familiar -- a connection, a feeling of being part of the inner circle. Storytelling is an important skill of successful leaders.
According to Leadership Experts, Jim Kouzes and Barry Posner (The Leadership Challenge), "Stories serve as a kind of mental map that helps people to know first, what is important (purpose and values) and, second, how things are done in a particular group or organization." The best remembered stories are vivid, "have a strong sense of time and place, and told in colorful and animated language."
My father is an expert storyteller, and one of my favorite values' stories I learned from him. It regards the value of reliability -- following through with a commitment. I am able to source this value quite directly to a story my father told me when I was a little girl. It is a story I have retold often. And, which I heard my teams share when on-boarding new staff or explaining the why of being on time, delivering "as promised," and fulfilling promises.
I'm sharing the story below (with minimal embellishments to keep it short for the blog). As you read this one, think of the stories behind your own values -- and how you'll tell them in a meaningful way to communicate personal and organizational values to your team.
My father was just 12-years old when the movie, "Gone With the Wind," was released in 1939. The oldest of seven children born to a share-cropper father and a child-bride mother, my father was not unlike many children raised during the depression -- having little and enthralled by the slightest opportunity to do, have or experience more. So, when the older brother of a girlfriend offered to include my father in the nineteen-mile car trip from Willacoochee, Georgia to the theater in the town of Douglas to see "Gone With the Wind," my father could hardly believe his luck.
Going to that movie became the most important event of his young life. Dad counted his pennies and pestered his parents for the extra ten cents to purchase the twenty-cent ticket for the show. In 1939, twenty cents was a significant amount of money -- two-thirds the minimum hourly wage and more than twice the price of a loaf of bread. Besides the cost, being gone for the afternoon meant dad wouldn't be available to help with chores or the care of his brothers and sisters. And for my father, nothing mattered more than that movie.
The driver for the trip, the proud owner of a Ford Model A,
promised to pick my father up at precisely 4:30 in the afternoon so they could be in Douglas in plenty of time for the evening show. Having no timepiece, my father headed to the prearranged rendezvous point shortly after noon on Saturday, pennies and nickels tightly bound in a piece of old handkerchief. It was late in the year and the energy of the burning Georgia sun settled hot into the clay-packed road. In dad's fist, the handkerchief was wet with sweat, the coins leaving ridge imprints along the crest of his cramped palm.
My father waited along that road throughout the afternoon and into the evening, finally using the setting sun to determine that 4:30 surely had come and gone without a passing car. When he did creep home, my father took the back roads -- embarrassed at having begged for the coins and waited half a day by the side of the road when there were chores to be done and children to be watched.
Throughout my life, the picture of that ragged little boy standing steadfast along the side of a red-clay road, coins in hand, hope broadcast on his face -- slowly replaced by disappointment and then by shame -- was the image of the expectations we create when we promise someone something. It was the story that anchored reliability as a value for me. It is rich and poignant and heartbreakingly memorable. And it has been told many a time . . .
Now, what is your values' story? And how will you share it with your team?
My father waited along that road throughout the afternoon and into the evening, finally using the setting sun to determine that 4:30 surely had come and gone without a passing car. When he did creep home, my father took the back roads -- embarrassed at having begged for the coins and waited half a day by the side of the road when there were chores to be done and children to be watched.
Throughout my life, the picture of that ragged little boy standing steadfast along the side of a red-clay road, coins in hand, hope broadcast on his face -- slowly replaced by disappointment and then by shame -- was the image of the expectations we create when we promise someone something. It was the story that anchored reliability as a value for me. It is rich and poignant and heartbreakingly memorable. And it has been told many a time . . .
Now, what is your values' story? And how will you share it with your team?